
Gray Malin
Full-stack work on a well-known photographer's Shopify store: CMS integration, technical SEO and performance improvements that lifted rankings and speed scores.
Read the case study
Technical SEO
Core Web Vitals, structured data, crawlability and site architecture — fixed in the code by engineers, so recommendations actually ship.
Search engines see web pages differently than people do. Most SEO agencies hand you a PDF of recommendations and leave the hard part — changing the code — to someone else. We are the someone else. We audit, prioritize, and then implement: rendering, speed, structured data, internal linking, redirects, and the page templates that rank.
This work is strongest when combined with our development services: the site is built to rank from day one instead of retrofitted later.
Crawl and performance data turned into a prioritized list with effort and impact.
We implement the technical items directly in your codebase or CMS.
New templates and pages for the queries you should own.
Monthly Search Console review and the next round of improvements.
Technical SEO is everything that lets search engines find, render, understand and trust your pages: speed, structure, code, data. Content and links build on top of it. Without the technical base, content work underperforms.
We write page briefs and the structural copy (titles, headings, FAQs) and can partner with a writer for long-form content.
Technical fixes often show in Search Console within weeks; ranking improvements typically take 2–4 months as Google re-crawls and re-evaluates.
Audits are a fixed fee. Implementation is quoted from the audit; many clients combine it with a monthly retainer.
A 20-minute call is enough to tell you whether we're the right fit and roughly what it would take.
Book a callRelated work

Full-stack work on a well-known photographer's Shopify store: CMS integration, technical SEO and performance improvements that lifted rankings and speed scores.
Read the case study
Shopify storefront engineering for a New York fashion brand: custom product options, CMS integration and speed work.
Read the case study