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Gray Malin · E-Commerce / Fine-Art Photography
Gray Malin
Full-stack work on a well-known photographer's Shopify store: CMS integration, technical SEO and performance improvements that lifted rankings and speed scores.
The problem
Gray Malin's storefront carries a large catalog of fine-art prints plus heavy editorial content. The team needed the store to be faster, easier to update, and more visible in search without touching the brand's carefully designed look.
What we built
- Integrated a headless CMS (Contentful) with the Shopify storefront so editorial content and products live side by side
- Implemented technical SEO across collections and product pages: structured data, metadata, internal linking
- Optimized theme code, image delivery and third-party scripts to raise Lighthouse / PageSpeed scores
- Shipped ongoing storefront features inside the existing design system
The outcome
Improved Google PageSpeed scores and search rankings for key collections.
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